How to write the perfect prompt?

A practical guide to writing effective AI prompts for your business

Do you want to get the most out of AI? Then it’s essential to understand how to write effective prompts. A well-crafted prompt is the key to receiving relevant, actionable AI output. This lets you organize your work smarter, save time, and speed up innovation.

In this guide, you’ll learn why strong prompts matter, follow a proven step-by-step approach, and see practical examples you can use right away.

Why good prompts matter

A ‘prompt’ is the instruction or question you give to an AI model. The clearer and more specific your prompt, the better the results. 

Effective prompts help AI to:

  • Understand what you actually mean
  • Complete specific tasks
  • Deliver tailored solutions for your business

That means AI can become not just an assistant, but a valuable, customized sparring partner.

How to craft the perfect prompt

These are the six building blocks for a great AI prompt:

1. Define your task

Be clear about what you want to achieve. Start with a strong action verb, such as “Write”, “Advise”, “Analyze”, or “Summarize”.

Example: Write a concise summary of the most recent quarterly figures

2. Provide context

Briefly explain the background: who is your target audience? What is the goal? In what situation will you use this output?

Example: For the management team of a growing software company.

3. Give examples

Show what kind of results you’re looking for, either in terms of content or tone

Example: The summary should be no more than 200 words and include only the most important trends

4. Assign a role to the tool

Ask the AI to respond as a specific expert, such as a marketer, advisor, or teacher. This makes the answer more focused and reliable.

Example: Act as a financial analyst

5. Specify the answer format

Say how you want to receive the response, such as a list, a report, in Markdown, as a table, or as an email.

Example: Give the answer as a bullet-point list.

6. Set the tone

Do you want a formal style, a light touch, or motivational advice? Make this explicit. 

Example: Write the summary in a professional, positive tone.

Example of a complete prompt

Suppose you want advice on improving customer communication. An effective prompt might be:

'Advise, as an experienced customer service specialist, how we as a medium-sized IT company can improve our customer communication. Focus on digital channels, such as email and chat. Provide concrete tips in a clear list and use a bright, motivating tone.'

Extra tips for better AI results

  • Keep iterating: Didn’t get the ideal output the first time? Tweak your prompt and try again
  • Mention exclusions: Let the AI know what you do not want to see, such as unnecessary details, or for example English terms
  • Use ‘memory’: Ask ChatGPT to remember previous answers, so you don’t have to repeat your context each time. This is especially useful during longer conversations

The power of good prompts: work faster and smarter

By clearly defining what you expect, you unlock the power of AI for higher productivity, better-quality results, and concrete innovation in your organisation. A strong prompt puts AI to work as a real colleague, not just a tool.

Would you like to explore practical AI applications or are you looking for expert guidance in digital innovation? Moonly helps businesses grow with smart software and tailor-made AI solutions. 

Sanne Biemans
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Moonly
Marketing specialist at Moonly

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