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The digital connection layer for ethnic food distribution
Ethnico digitises the distribution chain for international and ethnic food products in the Netherlands. The platform connects suppliers, wholesalers and retailers, each with its own role and information needs. It brings clarity to a chain that used to rely heavily on separate messages, files and phone calls.
Daily collaboration had no central place
Ethnico had no central place for day-to-day collaboration across the distribution chain. Orders arrived through WhatsApp, promotions were forwarded as PDFs and pricing agreements were scattered across files.
That took time, made follow-up fragile and gave each party little visibility into what happened further down the chain. Ethnico did not need another standalone tool. It needed the foundation to grow the whole chain.
Ordering without an overview
Promotions in separate messages
Every role sees something different
Limited control across the chain
One platform for the entire supply chain
Together with Ethnico, we built a B2B platform where every party works in one environment with the functions relevant to its role. Moonly translated the different processes across the chain into a scalable digital foundation.
Retailers can discover deals and place orders. Wholesalers manage their assortment, promotions and commitments. Suppliers gain insight into brand activation and performance. WhatsApp remains useful where it helps, just no longer as the operating system.
Ordering and reordering
Promotions that reach people
Dashboards by role
Visibility across the distribution chain
More control across the entire supply chain
Together with Ethnico, we built a B2B platform where every party works in one environment with the functions relevant to its role. Moonly translated the different processes across the chain into a scalable digital foundation.
Retailers can discover deals and place orders. Wholesalers manage their assortment, promotions and commitments. Suppliers gain insight into brand activation and performance. WhatsApp remains useful where it helps, just no longer as the operating system.
3 roles
2
1
Does your company grow faster than your tech can handle?
Then this might be for you. The question remains: how long will you wait?
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